Your Email List Is an Asset. Most Companies Treat It Like a Burden.
You have a list. Maybe it's 2,000 contacts. Maybe it's 20,000. Either way, you're probably sending infrequently, getting mediocre open rates, and watching the list slowly go cold while you think about what to do about it.
Meanwhile, the companies that take email seriously - that send consistently, with content people actually want - are building the most resilient growth channel in marketing. One that doesn't depend on algorithm changes or ad auction prices.
We build that channel for you - from infrastructure to inbox to list growth.
Why Email Still Wins
Email doesn't require a platform to be your distribution partner. You own the list. You own the relationship. When a social platform changes its algorithm, your email list doesn't notice.
The problem isn't email. The problem is that most organisations have misconfigured infrastructure, unclear strategy, inconsistent publishing, and no growth engine. We fix all four.
What We Build
Email Infrastructure
Before a single email gets written, the infrastructure has to be correct. Poor infrastructure is why emails land in spam - not poor content.
DNS Authentication Setup
SPF, DKIM, and DMARC records configured correctly. These are the fundamental signals inbox providers use to classify your email as legitimate. Most senders get at least one wrong.
Sending Domain Architecture
Separate sending domains for marketing, transactional, and newsletter traffic. A spam complaint on your marketing emails doesn't affect your transactional delivery.
IP Warm-Up Programme
New IP addresses and domains require a structured warm-up period to build sender reputation. We manage this process to reach full sending volume without deliverability damage.
Deliverability Monitoring
Continuous monitoring of inbox placement rates, spam complaint rates, bounce rates, and blocklist status. Anomalies caught and resolved before they compound.
Platform Selection & Configuration
We don't have a preferred platform we sell. We choose the right tool for your use-case, audience size, and tech stack.
| Platform | Best For |
|---|---|
| Klaviyo | E-commerce, behavioural segmentation, revenue attribution |
| ActiveCampaign | B2B nurture sequences, CRM integration, lead scoring |
| ZOHO Campaigns | Existing ZOHO CRM users, UAE-based businesses |
| Brevo (Sendinblue) | High-volume, cost-sensitive, transactional + marketing combined |
| ConvertKit / Kit | Creator newsletters, content-first audiences |
| Beehiiv | Newsletter-native, monetisation, referral growth |
We configure whichever platform you're using - or migrate you to a better fit if warranted.
Audience Segmentation & Personalisation
Behavioural Segmentation
Segment by what contacts actually do: emails opened, links clicked, pages visited, purchases made, stage in the funnel. Send the right message to the right segment automatically.
Lifecycle Stage Mapping
Separate sequences for new subscribers, engaged readers, lapsed contacts, and high-intent buyers. Every segment gets content calibrated to where they are in the relationship.
Predictive Send-Time Optimisation
AI-determined send times based on when each individual subscriber historically opens. Not '10am Tuesday'. The right time for each person on your list.
Dynamic Content Blocks
Email content that changes based on the recipient's industry, location, behaviour, or CRM data. Personalisation that goes beyond a first name in the subject line.
Sequence Architecture
Welcome Sequence
The most-read emails you'll ever send. A 5–7 email onboarding sequence that introduces your brand, delivers immediate value, sets expectations, and moves new subscribers towards a first action.
Nurture Sequences
Long-form sequences (30, 60, 90 days) that educate prospects, build trust, and surface purchase intent - running automatically in the background while your team focuses elsewhere.
Conversion Sequences
Triggered sequences for high-intent signals: content downloads, pricing page visits, trial sign-ups, abandoned enquiries. Right content, at the moment of maximum interest.
Re-Engagement Campaigns
Structured campaigns to reactivate lapsed subscribers before removing them. A properly run re-engagement campaign typically recovers 15–25% of disengaged contacts.
Newsletter Production
For clients who want a consistently published newsletter - without it consuming internal resource every week.
Weekly or bi-weekly production service:
- Topic curation from your industry, client conversations, and content calendar
- Long-form writing in your brand voice - not AI slop, not generic takes
- Editing, formatting, and quality review
- Send scheduling and deliverability monitoring
- Performance reporting: open rate, click rate, unsubscribes, revenue attributed
We've produced newsletters across B2B SaaS, professional services, real estate, and finance - each with a distinct voice and editorial angle.
List Growth Architecture
A newsletter is only as valuable as the list grows behind it. We build the growth infrastructure so your subscriber count compounds over time.
Lead Magnet Strategy
The single highest-leverage list growth tool: a resource so genuinely useful that people exchange their email address for it. We design, write, and deploy lead magnets aligned to your audience's actual problems.
Multi-Channel Capture
Subscription capture points across your website (exit-intent, inline, embedded), social profiles, podcast show notes, LinkedIn newsletter cross-promotion, and paid subscriber acquisition.
Referral Growth Loops
Refer-a-friend mechanics built into your newsletter platform. Existing subscribers become a distribution channel. Beehiiv and SparkLoop integrations where applicable.
Paid Subscriber Acquisition
For clients with budget to accelerate: Meta and LinkedIn campaigns driving email sign-ups at a calculated cost-per-subscriber, with payback period modelled against subscriber LTV.
Performance Benchmarks We Aim For
| Metric | Industry Average | Our Target |
|---|---|---|
| Open rate | 22% | 35–50% |
| Click-through rate | 2.5% | 5–12% |
| Spam complaint rate | < 0.08% | < 0.02% |
| Deliverability (inbox placement) | 85% | 97%+ |
| List growth (monthly) | 1–2% | 5–15% |
What a Full Newsletter Engagement Includes
Month 1: Infrastructure & Setup DNS configuration, platform setup, sender domain warm-up, audience segmentation, and welcome sequence deployment. Your first send is fully instrumented.
Month 2: Sequence Build Core nurture and conversion sequences built and scheduled. Behavioural triggers configured. CRM integration verified.
Month 3+: Ongoing Production & Growth Weekly newsletter production, monthly list growth reporting, quarterly deliverability review, and continuous sequence optimisation based on engagement data.
"We had a 40,000-person email list that we were barely using - one email every three months, 18% open rate, constant unsubscribes. Codenovai rebuilt the infrastructure, created a proper weekly newsletter, and launched a re-engagement campaign. We're now at 47% open rates and the list is growing 8% month-on-month."
- Marketing Director, B2B SaaS Platform, UK
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